B1 Marketing materials and design
The purpose of marketing is to promote a person's or
companies' products, event and help create a wider fan base. This is achieved
by an individual carrying out primary or secondary research to gather the
correct information on topics such as target audience, imagery and what has the
most popularity within a specific group. Target audience within the music
industry require research on the following: sex, age, and race this is
important because it allows for a more direct approach for products to be sold
as an example males and females are attracted to different appeals so if an
artist has a bigger following of males, then they would be better off creating
products portraying imagery and colour schemes directed to males. Age groups
are another factor in marketing because it can determine the era of a music
genre for instance older metal is going to be more prominent with the ages around
45-50 as opposed to newer styles which would appeal to ages 16-25. Race has
some impact as an example there are usually more white people in rock and metal
and more black people in hip-hop. It is important to find out the necessary
statistics to create the correct products and the correct type of
advertisement. Types of advertisement range from social media, blogs, and
brands. Social media allows fans to keep up to date with the latest news and
tours. Blogs have a similar effect but go into more detail about an
individual's reasonings behind their work and about them. Brands create
uniqueness for an individual which helps them create their own identity people
can recognise brands are used with merchandise to help fans support whoever
they buy merchandise from. All these factors increase the sales of an artist
because the marketing amplifies the popularity and promotes their
merchandise.
Marketing Materials
A blog is designed to deliver information to a viewer by
creating a page the owner can add information about them and their work this
means that anyone interested in someone's work can see what they have done. In
my blog I have photographic evidence of me using a mixing desk and the audio of
what I recorded in that session, I have a page dedicated to my lyrics and they
have been seen by someone interested in using them.
I looked for another blog site called Feedspot this site
requires a user to pay for an upgrade so that they can browse the blog, the
blogsite I use (Blogger) is free, easy to use and is simple. There can be some
issues making it difficult to use such as the text alignment does not function
properly, but it does not cause any problems delivering the information to a
viewer. I also reviewed a bands blog who are also using blogger and compared it
to mine, they have images of their work and their lyrics they have a poor
layout, but it is their fault and not the website, I have converted my notes
into image files of my lyrics to display them on my blog. Abaddon's blog has a
more professional layout of their blog, they have their blog full of their
work. The bands band members, history and discography are all easily displayed
and accessible.
I picked blogger because Google's security is difficult to
breach, its free, easily accessible. After using blogger for a few weeks, I
have been able to put my lyrics on display for people to see, the website is
easy to use due to its simplicity and relation to Microsoft Word. Its security
makes it a suitable place to create a blog and embed my EPK.
An Electronic Press Kit (EPK) is a bands history, videos,
photos, music, art, and stories compacted in one place. This is relevant to me
because I can put myself out there with information people may find interesting
or important, I can also show my lyrics on my blog through my EPK.
https://bradsmusicdarkhorizons.blogspot.com/
I have created some recordings of the band in the studio for
these I needed to make sure we had copyright clearance this is the information
needed to release the recording
Song
Artist
Album
Deceptacon
Licensed to YouTube by TuneCore, Beggars (on behalf of
Wiiija); IMPEL, Terrorbird Publishing, BMI - Broadcast Music Inc., LatinAutor,
Abramus Digital, Forward Music Publishing Co., Ltd., LatinAutorPerf, ASCAP, and
20 music rights societies
Copyright is put in place to stop people from being able to
steal someone else's work and pass it off as their own. It protects the artists
creation when someone uses their work without permission, and it allows them to
keep or take the royalties generated by the creation. This is also known as
intellectual copyright which gives the owner some rights to the use of their
work.
Conducting my own primary research using discussions with my
peers I have been able to find out that the metal scene is not commonly
listened unlick hip-hop which is listened to by the majority. Using secondary
research, I have concluded the imagery, colour schemes and age groups of my
target audience through websites found on google I have found that the metal
scene is associated to people within the 16-34 age range, the colour schemes
usually range from black and white to black and red accompanied by horror
imagery. I have used this information to create my logo using the right
information to correctly appeal to my intended audience, I used inspiration
from a song by Papa Roach (Coffin Nail) to create the image.
This research will be useful when creating music, imagery,
or brands, I used this website to easily create my logo https://www.freelogodesign.org/
it was free and allowed me to make my logo using already made images and
shapes.
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Figure 1: shows my logo
I’ve also created a website and a SoundCloud account
to further promote myself and my music. I have used music I have created and
uploaded them to my SoundCloud so that I can track my progression and get my
music out there. My website is for the promotion of my music and myself because
I can link my blog, SoundCloud and anything I am involved with all-in-one place
which makes it more efficient to use my website link because everything is
embedded within the website so I would not have to send links individually.
My website HOME
| Bradley Music Portfo (wixsite.com)
My SoundCloud Stream
Bwad music | Listen to songs, albums, playlists for free on SoundCloud
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